Visitor-Centred Generative Narratives and Mixed Reality to Transform the Cultural Heritage Experience
NARRATIA is a Horizon Europe Innovation Action that explores how generative artificial intelligence, mixed reality and participatory storytelling can transform the way people experience cultural heritage.
Many European heritage sites remain under-visited because their stories are difficult to access, only partly visible or not presented in ways that engage diverse visitors. NARRATIA addresses this challenge by transforming heritage sites into dynamic narrative environments where visitors can become both explorers and co-authors of personalised, historically grounded stories.
The project combines generative AI and immersive technologies with cultural heritage expertise, co-creation and strong ethical safeguards. Its aim is to create engaging cultural experiences while ensuring historical accuracy, cultural sensitivity, inclusion and responsible use of artificial intelligence.
NARRATIA will demonstrate its approach through six pilots in five European countries. The pilots cover different types of cultural heritage, including archaeological parks, medieval routes, baroque cities, UNESCO sites and industrial heritage. They will help assess the versatility, usability and wider replication potential of the NARRATIA solutions.
Smart & Lean Hub’s role
Smart & Lean Hub Oy is a Finnish SME and a partner in the NARRATIA consortium.
Smart & Lean Hub leads Work Package 10, which covers the project’s communication, dissemination and exploitation activities. Its role includes:
- coordinating NARRATIA’s communication and dissemination planning;
- supporting partners in communicating project activities and results;
- developing partner guidelines and common communication practices;
- coordinating communication monitoring and KPI collection;
- supporting project-level campaigns, stakeholder outreach and visibility;
- contributing to the dissemination, uptake and exploitation of NARRATIA results.
Through this work, Smart & Lean Hub helps make the project’s knowledge, tools, pilot experiences and results accessible to cultural heritage organisations, researchers, technology developers, public authorities, businesses and other relevant stakeholders.
Project information
Project acronym: NARRATIA
Full project name: Visitor-Centred Generative Narratives and Mixed Reality to Transform the Cultural Heritage Experience
Programme: Horizon Europe – Culture, Creativity and Inclusive Society
Type of action: Horizon Europe Innovation Action
Grant Agreement: No. 101288353
Project duration: 1 September 2026–28 February 2029
Coordinator: Universidad Politécnica de Madrid, Spain
Links
- NARRATIA on CORDIS
- Official NARRATIA website: to be added
- NARRATIA Zenodo Community: to be added
EU funding acknowledgement
Funded by the European Union under the Horizon Europe research and innovation programme under Grant Agreement No. 101288353.
Views and opinions expressed are, however, those of the author(s) only and do not necessarily reflect those of the European Union or the granting authority. Neither the European Union nor the granting authority can be held responsible for them.
NARRATIA is part of the ECCCH initiative, coordinated by the ECHOES EU project https://www.echoes-eccch.eu/
