This short documentary explores the deep bond between people and the places they inhabit through the story of Mallusjoki, a rural village in Finland. The video follows the themes of place attachment (PAT) and people–place bond, central to the European project PoliRuralPlus.
Mallusjoki shows how community, culture, everyday life, intergenerational stories and changing local environments shape territorial identity. Through shared activities, local memories, traditions, and new digital tools, residents take part in building a future where rural and urban life connect more closely.
PoliRuralPlus strengthens participation, inclusiveness and social cohesion by helping communities influence how their surroundings evolve. In Mallusjoki, this means creating meaningful meeting places, supporting well-being, and nurturing the bond between people and their environment.
This video is part of the Finnish pilot developing new approaches to rural vitality, community resilience and sustainable development.
🔗 More about Mallusjoki pilot
PoliRuralPlus: https://www.poliruralplus.eu/
Mallusjoki pilot: https://www.poliruralplus.eu/pilots/rural-pilots/Finland/
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